I Alex Tomkins I

UPP Campaign University Partnerships Programme (UPP) is the UK’s leading provider of on campus managed University accommodation. Redcow has been working with UPP to deliver an internal communications programme to explain the range of initiatives and benefits available to employees, while increasing understanding and developing awareness. An internal brand has been created for the campaign that puts ‘U’ into all communications. The ‘U’ has been designed to visually anchor the campaign and is endless in its application; the accompanying strap ‘Working with us, to work with you’ reinforces the message of collaboration between staff and management. 2012 Advertising, Branding, Graphic Design
Bookbuzz The final Bookbuzz identity uses typography to create a unique look and feel. By using custom typography and specific colour palette, the logo plays to a wide array of ages by combining various age specific visual preferences. The heavy use of line and illustrative font generates a sort-of character, bringing to life the logo and appealing to the visual and creative memory of the target audience. 2012 Branding, Graphic Design, Icon Design
Covent Garden - Bedford Street redcow was briefed by Dukelease to design a brochure that speaks high-end retail, to market 17 Bedford Street, one of Covent Garden’s most desirable retail sites. The Fashion led, bespoke format features photography by Rob Cadman and words by Tony Cooke. The dynamic design was adapted for large scale display. 2012 Advertising, Branding, Editorial Design
Global Manufacturing Festival An impactful exhibition design for Sheffield Hallam University at the Global Manufacturing Exhibition. 2012 Branding, Exhibition Design, Graphic Design
Shoreditch Avant-Garde is a high-quality residential tower in the heart of Shoreditch that has enjoyed marketing success over the past year. Now the retail element of the scheme needs to be marketed to a variety of independent retail brands. I was asked to create a retail letting brochure that showcases the area in this unique corner of London. 2012 Editorial Design, Graphic Design, Print Design
LOGO'S Logo Design 2011 Branding, Graphic Design, Icon Design
Funk D'Void Night Deeper Sounds presents Funk D'Void identity 2011 Advertising, Graphic Design
Footlocker Art prize "Nike Colour Comets" - Finalist My entry for the Foot Locker Art Prize 2011: The World’s Richest Colouring Competition, from which entrants had to pick a template from seven famous shoes and create an artwork.

First prize was a huge AUD$50,001 (it trumps the Archibald Prize by one dollar exactly!).

I was one of the 25 finalists chosen from three industry judges out of 6000+. Unfortunately I didn't win.

My inspiration came from the symbol of the Nike “tick”, and the energy and movement it represents. Hence the comet, the rest came naturally.

This was showcase at the Art Gallery of NSW and is now on a roadshow around Australia. 2011 Branding, Fashion, Illustration
3D Rendering // Razor 3D Rendering 2011 Drawing, Graphic Design
The Clubhouse Bar // Montenegro With the sea on our doorstep and architecture that mirrors the nearby Venetian towns of Kotor and Perast, Porto Montenegro melds a spectacular destination with a world-class marina and services.

One of those services; a little boutique bar called The Clubhouse.

The identity needed to encapsulate the fun and intimate feeling of a 'clubhouse', but also show a bit of class, attracting a range of different customers. 2011 Branding, Illustration
Recognition Cards EYE's staff recognition cards 2011 Graphic Design, Illustration
ConArtist Packaging ConArtist Bag Packaging 2011 Branding, Illustration, Packaging
Secret Garden Festival Secret Garden Festival 2010 2011 Branding, Creative Direction
Bare Design Studio Freelance studio - Bare Design - Stationary 2011 Branding, Character Design, Icon Design
Secret Garden 2011 Secret Garden 2011 rebranding and website design 2011 Branding, Web Design
Type Design Out-of-Home type design 2011 Graphic Design, Typography
Pia Francesca Design Award winning Australian Interior Designer, Pia Francesca, employed me earlier this year to update her identity as well as to create a publication showcasing her work over her successful career. Both these jobs had to represented her innovative, clean and modern style. 2011 Branding, Editorial Design, Interior Design
Eye Reporter / Issue II / 2010 Eye Reporter Issue 2, 2010 2011 Advertising, Editorial Design, Graphic Design
EYE Marketing & Merchandise EYE Collateral 2011 Advertising, Graphic Design, Print Design
Junk Food Destroys Lives The “Junk Food Destroys Lives” campaign was created to promote the lack of fruit and vegetable consumption and the affects an unhealthy diet can have on its consumer.

Instead of the 'cliche' imagery of obese people, this campaign used a mix of humour, fun and colour to reach its young audience. 2011 Advertising, Illustration, Street Art
Mesan Identity / Covers Mesan DJ's identity and CD covers 2011 Branding, Music
Une deux trois Font design 2011 Graphic Design, Typography
Caulfield Cup Event Melbourne's famous Caufield Cup invitation for EYE 2011 Graphic Design, Print Design
Eye Reporter / Issue I / 2011 Outdoor Advertising publication brought out annually by EYE 2011 Advertising, Editorial Design, Graphic Design
Eyelite // Concept A concept rendering of a 'Eyelite' for Out-of-Home advertising company EYE, to be situated in shopping malls and airport, showcasing advertising space and news updates 2011 Advertising, Industrial Design
Design Futures exhibition materials Individually designed, yet complementary exhibition materials including: exhibition stands, handout flyers, handout gift/giveaways and brochure. 2012 Branding, Exhibition Design, Graphic Design
Alex Tomkins Identity Personal branding project 2012 Branding, Graphic Design, Typography
EYE Advertisements Out-of-Home advertising jobs 2012 Advertising, Graphic Design